Is Roku Finally Ready for Prime Time?
Like much of the streaming sector, Roku (NASDAQ: ROKU) stock surged during the pandemic.The company was a major beneficiary of the stay-at-home effects of the crisis. Its user base soared, along with streaming subscription signups and digital advertising on the platform. 2022 brought a cold dose of reality to the stock, and shares plunged as growth cooled and the company ramped up spending at precisely the wrong time.Since then, the stock has languished under $100 a share, but its fourth-quarter earnings report earlier in February showed perhaps the strongest sign of life yet since the pandemic.Continue reading
Like much of the streaming sector, Roku (NASDAQ: ROKU) stock surged during the pandemic.
The company was a major beneficiary of the stay-at-home effects of the crisis. Its user base soared, along with streaming subscription signups and digital advertising on the platform. 2022 brought a cold dose of reality to the stock, and shares plunged as growth cooled and the company ramped up spending at precisely the wrong time.
Since then, the stock has languished under $100 a share, but its fourth-quarter earnings report earlier in February showed perhaps the strongest sign of life yet since the pandemic.
