Is Disney World Finally Too Expensive?
The world's most visited theme park resort isn't always cheap -- but it's also not as pricey as you might think.
A stay at Walt Disney's (NYSE: DIS) massive Florida resort -- or Disneyland in California, for that matter -- isn't supposed to be cheap. Customers pay up for premium experiences, and shareholders relish the power of pricing elasticity. However, a Wall Street Journal piece over the weekend is saying the quiet part out loud.
Robbie Whelan's "Even Disney Is Worried About the High Cost of a Disney Vacation" argues that the leading theme park operator's post-pandemic price hikes have resulted in the recent lull in turnstile clicks at its stateside resorts. The article explores the sticker shock of a trip to the House of Mouse, sharing interviews with recent visitors, problematic third-party polling of travel trends, and unnamed former employees offering insight on internal concerns at Disney about its own product's affordability.
All this said, this doesn't have to end badly for Disney and its investors.
