Here's How Generative AI Factors Into Alphabet's Plan for Growth

When MTV launched in 1981, the first video it aired was The Buggles' "Video Killed the Radio Star." At the time, it seemed as if the song's premise might come true. Over four decades later, though, radio remains strong, and MTV's heyday is long gone.This music trivia comes to mind when considering the impact of generative AI on Google parent Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). After OpenAI introduced ChatGPT in late 2022, some proclaimed generative AI presented an existential threat to Google. But could the technology help Alphabet instead of hurting it? The company thinks so.Here's how generative AI factors into Alphabet's plans for growth.Continue reading

Feb 28, 2025 - 11:52
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Here's How Generative AI Factors Into Alphabet's Plan for Growth

When MTV launched in 1981, the first video it aired was The Buggles' "Video Killed the Radio Star." At the time, it seemed as if the song's premise might come true. Over four decades later, though, radio remains strong, and MTV's heyday is long gone.

This music trivia comes to mind when considering the impact of generative AI on Google parent Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL). After OpenAI introduced ChatGPT in late 2022, some proclaimed generative AI presented an existential threat to Google. But could the technology help Alphabet instead of hurting it? The company thinks so.

Here's how generative AI factors into Alphabet's plans for growth.

Continue reading