Gen Z’s expensive drug habit: More want brand-name meds that are 79% more expensive

Most Americans would prefer brand-name drugs—but end up buying generic versions because of the cost, new consumer research suggests.

Feb 15, 2025 - 01:59
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Gen Z’s expensive drug habit: More want brand-name meds that are 79% more expensive
Most Americans would prefer brand-name drugs—but end up buying generic versions because of the cost, new consumer research suggests. Read More