Forget Pizza Hut and Domino's, 2 new pizza players emerge
The pizza space is very crowded, but that's not stopping two popular brands from trying to take a slice.
People love to say that even the worst pizza is still pizza. Technically, that’s true because we have no real standard for what counts as a pizza.
You can call your giant pile of lasagna on a crust Chicago-style pizza, and nothing prevents the people at Stouffer’s from calling their French bread monstrosity pizza.
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It’s a very loose term whose boundaries are marked by the contents of the frozen pizza aisle. This appears to be one of the most cutthroat spaces in the grocery store, as there are tons of competitors.
You have chains like California Pizza Kitchen bringing a version of their pizza to the grocery store, and you also have players like DiGiorno that have built a reputation in the space.
Frozen pizza is a very difficult market to crack, because even some of the lesser players like Red Baron and Elio's have been around for decades.
Clearly, some frozen pizza gets purchased due to nostalgia and not because it’s actually good. And, since most frozen pizza is eaten by kids, the standards are low.
