How This Top Luxury Stock Makes a Comeback in a Critical Market
When it comes to Ferrari (NYSE: RACE) the business, or the racing heritage, there isn't much weakness to find in its operations. The company generates ridiculous margins for the auto industry, like other luxury businesses is recession resilient, and even boasts a near $4 million vehicle that's already sold out. One small weakness for the company has been its results in China – but that could be changing soon.Ferrari isn't alone in facing pain in China's automotive market. In fact, it's faring far better than its western peers as it has purposely limited its sales in China to roughly 10% of its total. Meanwhile, peers are struggling with massive sales declines amid a brutal price war in the country. That said, Ferrari's sales in China have hit a speed bump as well and fell 25% during the first quarter to their lowest in nearly four years. Part of that was a shrinking China luxury car market last year due to a broader economic downturn, and weak consumer sentiment and spending. In a way, Ferrari is merely attempting to adapt to the prevailing trend in China that has been a boom and focus on electric vehicles (EVs). That's right, Ferrari is looking to roll out its first fully electric supercar -- don't forget that Ferrari already does roughly half its sales in hybrids -- in hopes of reviving sales in China.Continue reading
When it comes to Ferrari (NYSE: RACE) the business, or the racing heritage, there isn't much weakness to find in its operations. The company generates ridiculous margins for the auto industry, like other luxury businesses is recession resilient, and even boasts a near $4 million vehicle that's already sold out. One small weakness for the company has been its results in China – but that could be changing soon.
Ferrari isn't alone in facing pain in China's automotive market. In fact, it's faring far better than its western peers as it has purposely limited its sales in China to roughly 10% of its total. Meanwhile, peers are struggling with massive sales declines amid a brutal price war in the country. That said, Ferrari's sales in China have hit a speed bump as well and fell 25% during the first quarter to their lowest in nearly four years. Part of that was a shrinking China luxury car market last year due to a broader economic downturn, and weak consumer sentiment and spending.
In a way, Ferrari is merely attempting to adapt to the prevailing trend in China that has been a boom and focus on electric vehicles (EVs). That's right, Ferrari is looking to roll out its first fully electric supercar -- don't forget that Ferrari already does roughly half its sales in hybrids -- in hopes of reviving sales in China.
