Ferrari's CEO is getting sick of his customers' bad taste
CEO Benedetto Vigna fears a huge money-maker for the brand may be biting back.
Italian luxury automaker Ferrari RACE is world-renowned for making some of the most powerful, expensive, exclusive, and iconic cars ever made.
Having the opportunity to purchase one is a privilege in itself. The company's backlog of orders currently stretches two years, and some of its most expensive and powerful models, like the ultra-limited F80, are reserved for the prancing horse's most loyal and dedicated customers.
Worst of all, they sell out before they garner headlines and grace the covers of car magazines.
Ferrari knows that Ferraris are desirable, and much more than that, they know that their buyers have fat wallets and very little self-control.
