Famous supermarket brand unveils sweet lineup
It’s a strategic move that could work to the company’s advantage.
When we think back to the days of lunch boxes and school cafeterias, we probably picture ourselves indulging in a delightful meal of peanut butter and jelly sandwiched between two slices of unadulterated white bread. And whether you're a millennial, Gen Xer, or baby boomer, that sandwich of yours was probably made with Wonder Bread.
Of course, Wonder Bread comes in several varieties. But many of us associate the brand with the classic white bread experience -- a soft, fluffy sheet of goodness that graced not only our lunch boxes, but our dinner plates on those nights when we were too tired to cook as adults.
