Every Dutch Bros Investor Should Keep an Eye on This Number

Dutch Bros (NYSE: BROS) stock is on fire in 2025, already up 63% since the year started as I write this. It has reported several quarters of solid, profitable growth, and it has an enormous future opportunity.There's a lot of reason for excitement, and the market is expecting big things for this small coffee shop chain. Can the stock keep rising? Keep your eye on one metric that tells a lot of the story.Many kinds of companies, including retailers and restaurant chains, chart progress in comparable-store or same-store sales growth, also called comps. The measurement could look slightly different depending on the company; for example, one might include stores open for 12 months, while others could include stores open for 15 months.Continue reading

Feb 21, 2025 - 12:55
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Every Dutch Bros Investor Should Keep an Eye on This Number

Dutch Bros (NYSE: BROS) stock is on fire in 2025, already up 63% since the year started as I write this. It has reported several quarters of solid, profitable growth, and it has an enormous future opportunity.

There's a lot of reason for excitement, and the market is expecting big things for this small coffee shop chain. Can the stock keep rising? Keep your eye on one metric that tells a lot of the story.

Many kinds of companies, including retailers and restaurant chains, chart progress in comparable-store or same-store sales growth, also called comps. The measurement could look slightly different depending on the company; for example, one might include stores open for 12 months, while others could include stores open for 15 months.

Continue reading