Down 65% From Its 52-Week High, Is e.l.f. Beauty Stock a Buy?
Shares of cosmetics company e.l.f. Beauty (NYSE: ELF) are tanking. The stock is in such a tailspin that it hasn't traded this low since early 2023. It's in a freefall as investors appear to be worried about not only slowing sales numbers but also what effect tariffs may have on its future.The hype is clearly gone, and investors are heading for the exits. But before potentially rushing to make a rash decision just based on the stock movement alone, let's take a closer look at the business and whether it could make for an underrated buy right now given the heavy selling.E.l.f.'s business has been booming in recent years, and the cosmetic stock has built up an impressive track record of solid growth. Last week, it released its earnings numbers, which reinforced that fact, with e.l.f.'s sales growing and gaining market share for a 24th consecutive quarter. Continue reading
Shares of cosmetics company e.l.f. Beauty (NYSE: ELF) are tanking. The stock is in such a tailspin that it hasn't traded this low since early 2023. It's in a freefall as investors appear to be worried about not only slowing sales numbers but also what effect tariffs may have on its future.
The hype is clearly gone, and investors are heading for the exits. But before potentially rushing to make a rash decision just based on the stock movement alone, let's take a closer look at the business and whether it could make for an underrated buy right now given the heavy selling.
E.l.f.'s business has been booming in recent years, and the cosmetic stock has built up an impressive track record of solid growth. Last week, it released its earnings numbers, which reinforced that fact, with e.l.f.'s sales growing and gaining market share for a 24th consecutive quarter.
