Domino’s Pizza makes unexpected move to win back frugal customers

The pizza chain makes a surprising announcement as it battles a concerning trend.

Apr 3, 2025 - 15:18
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Domino’s Pizza makes unexpected move to win back frugal customers

Domino’s Pizza (DPZ) has recently been struggling with a dip in sales as more consumers nationwide change their tune about fast food.

In Domino’s fourth-quarter earnings report for 2024, it revealed that its U.S. same-store sales only spiked by a small 0.4% year-over-year during the quarter, which fell short of analyst expectations of a 1.63% increase.