Does Nike need to look to the ’90s to make a comeback? Wall Street braces for potentially ‘painful’ earnings, awaits stock to bottom out.

With Nike Inc.’s fourth-quarter results due on Thursday, some analysts say the company’s sluggish sales and stock price should reach the bottom soon — if not now, then in the months ahead — after struggling with competition, squeezed consumers and weaker sneaker demand over the past few years.

Jun 25, 2025 - 21:28
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Does Nike need to look to the ’90s to make a comeback? Wall Street braces for potentially ‘painful’ earnings, awaits stock to bottom out.
With Nike Inc.’s fourth-quarter results due on Thursday, some analysts say the company’s sluggish sales and stock price should reach the bottom soon — if not now, then in the months ahead — after struggling with competition, squeezed consumers and weaker sneaker demand over the past few years.