Coca-Cola has genius plan to win back lost customers
Coca-Cola is making a big push on one of its fastest growing brands.
It hasn’t been easy selling soda in recent years. A wave of concern over America’s obesity problem has changed customer behavior, shifting people away from sugary beverages to healthier options.
The trend has led to massive success for new beverage brands, such as those adding a twist to age-old drinks like water, seltzer, and sparkling water. La Croix, Bubly, and Liquid Death, have all won over former soda drinkers.
