Classic fast-food chain closing hundreds of locations
The beloved brand has also hired outside help to explore selling another popular brand under its umbrella.
Some fast-food chain have remained popular for decades despite people not really thinking the food is very good. A chain like White Castle, for example, sells burgers that barely contain any meat which have been well-loved for multiple generations.
It's like there's a place between good and bad where guilty pleasures get passed on from parents to children. Nobody, for example, (or at least very few people) think Little Caesar's makes good pizza or that Subway offers top-tier sandwiches, but those chain's, despite their ups and downs, have been enduring.
Related: Another fast-food burger chain closes all US, UK locations
There are just certain brands which resonate with consumers even when the does not actually measure up. These might be the brands we seek out in a moment where we need comfort or late-night when we've already made other bad choices.