Chipotle CEO sounds alarm on concerning customer behavior
Could a troublesome consumer trend mark the end of a burrito empire?
Some may think the rising popularity of birria tacos is causing people to love burritos less than they used to. Chipotle's challenges may go far beyond that, however.
The fast-casual chain recently announced an upcoming expansion to Latin America, opening its first-ever location in Mexico. At the time, the company expressed confidence that this latest international expansion would spur growth in its business.