Celsius Stock Is Soaring Again and Just Made a $1.8 Billion Bet That Is Delighting Shareholders
Can the company dominate the sugar-free energy drink category?
The tide may be turning for Celsius Holdings (NASDAQ: CELH). The sugar-free energy drink brand saw its stock jump 40% in the days following its fourth-quarter earnings report and announcement of the blockbuster acquisition of competitor Alani Nu.
Management is aggressively positioning itself as the leader in sugar-free energy drinks and the third pillar along with Monster Beverage and Red Bull in energy drinks globally. Combined, Celsius and Alani Nu will do around $2 billion in annual revenue and could close in on 20% market share in the United States if they keep making inroads versus the competition.
Investors applauded Celsius's bounce-back earnings and the Alani Nu deal. Does that make the stock a buy for investors after this pop?
