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Can World Cup 2026 match the advertising might of the Super Bowl?

Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less of a big deal?

Feb 7, 2025 - 07:15
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Can World Cup 2026 match the advertising might of the Super Bowl?
Firms pay millions to run a 30-second commercial during the Super Bowl. Why are ads shown in soccer's equivalent games less of a big deal?
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