Burger King's new Whopper joined by wild fries, new dessert
The fast-food giant leans on the Whopper name when it innovates new menu items.
Back in the '80s and '90s, it seemed like every family-friendly movie had a tie-in with a fast-food chain. In many ways, you could tell how successful the movie was expected to be based on the chain it partnered with.
Big Walt Disney movies tended to have McDonald's partnerships. That makes sense, given that those are the giants of their respective spaces. It was also considered prestigious to partner with Burger King.
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The Restaurant Brands International (QSR) burger company did not have a famous brand like McDonald's Happy Meal, but kids still order its less-famous children's meal. Include a good enough toy, and children will happily push their parents for a Burger King trip over one to McDonald's (MCD) .
You would question the chances for box-office success, however, when a movie company partnered with lesser brands like Arby's or even Taco Bell. Those are both big players to varying degrees, but they lack the cache of McDonald's and Burger King when it comes to reaching kids.
