Burger King menu's new Whopper blends Mexican, American tastes
The fast-food giant has brought some of the tastes of South America to a key global destination.
Burger King has made the Whopper the cornerstone of its innovation.
The famous burger, which was actually launched about a decade before the McDonald's Big Mac, offers a sort of blank canvas for innovation.
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At its core it's a fairly simple burger. The iconic sandwich has a flame-grilled beef patty, sesame-seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion.
Any of those toppings can be swapped out to make something entirely new.
The chain has been very innovative in its use of the Whopper, which has really been the core of the chain's "Reclaim the Flame" effort to redo its restaurants and change its reputation.
"By emphasizing operational excellence and investing in modern, welcoming restaurants, we're setting the brand up for long-term success. Recent menu initiatives — such as the Addams Family Menu (featuring Wednesday's Whopper), the Million Dollar Whopper campaign, and the Melts platform — have reinforced that guests crave innovation and high-quality food at a great price," CEO Josh Kobza shared during the chain's fourth-quarter earnings call.
Melts are Whoppers that use bread instead of a bun.
