Burberry plans major layoffs in desperate reset for luxury brand

One of fashion’s biggest names is making massive cuts, and investors are paying attention.

May 16, 2025 - 16:30
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Burberry plans major layoffs in desperate reset for luxury brand

After chasing trends, this iconic label is retreating to its roots.

A legendary fashion label — once synonymous with cool, effortless elegance — is now taking a wrecking ball to its most recent playbook.

Related: Luxury fashion group reeling after disastrous quarter

For years, this brand chased relevance through hype drops, high-concept runway shows, and price tags that pushed even loyal shoppers away — a full-on identity crisis that left it drifting from what made it great.