Beyoncé makes surprise deal with popular retail chain
Queen Bey's new biz is here to slay.
The beauty industry remains as fiercely competitive as ever in 2025, and it's no wonder people keep trying to crack it: it raked in $446 billion worldwide in 2023, up 10% from 2022.
The beauty industry is also expected to grow to $600 billion by 2028, according to a McKinsey & Company forecast, which spells something delicious for established brands and newcomers alike — opportunity.
