Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand

Women's apparel is driving growth at what was once predominantly a denim-for-dudes company.

Feb 24, 2025 - 11:35
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Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Women's apparel is driving growth at what was once predominantly a denim-for-dudes company. Read More