An alarming TikTok trend is targeting U.S. shoppers
A new kind of video is going viral — and experts say it’s cause for concern
Scroll long enough and you’re bound to land on a video promoting deeply discounted Lululemon leggings or a Hermès Birkin lookalike at a fraction of the price.
The voiceover promises it's "factory direct" — same materials, same suppliers, just without the markup. Sounds like a deal too good to pass up.
Related: Birkin bag maker faces major problem
Some videos even claim to expose the very suppliers used by the luxury brands themselves, offering what appears to be a direct line to the source.
But behind these bargain clips lies a much bigger story.
