3 Reasons to Buy Roku Stock Like There's No Tomorrow
The market is finally getting excited about Roku (NASDAQ: ROKU) stock again. The streaming company has been putting up some strong numbers, and trends are working in its favor. If you didn't buy the stock over the past year, you lost out on the beginning of its rebound. But it's just getting started, and if you have some time to hold on to the stock, you can benefit from the rest of a rebound as the business strengthens and the stock climbs. Here are three reasons to buy Roku stock right now.Roku has had a bit of a bumpy ride moderating from pandemic acceleration, but it's stabilized to steady, double-digit growth in both of its businesses. Although it's more known for its device business, it makes much more money from its ad business. The device business has proven resilient over the past few years, with customers continuing to buy from a broad range of price points, bringing them into the Roku ecosystem. Roku is the top-selling operating system in the U.S., Canada, and Mexico and has been for the past six years.From there, Roku can monetize viewers with its free Roku channels and ad-share model with ad-supported channels like Netflix and Disney. Even though the ad business was under pressure from inflation and reduced ad spend over the past two years or so, users and viewing hours have increased reliably.Continue reading
The market is finally getting excited about Roku (NASDAQ: ROKU) stock again. The streaming company has been putting up some strong numbers, and trends are working in its favor. If you didn't buy the stock over the past year, you lost out on the beginning of its rebound. But it's just getting started, and if you have some time to hold on to the stock, you can benefit from the rest of a rebound as the business strengthens and the stock climbs. Here are three reasons to buy Roku stock right now.
Roku has had a bit of a bumpy ride moderating from pandemic acceleration, but it's stabilized to steady, double-digit growth in both of its businesses. Although it's more known for its device business, it makes much more money from its ad business. The device business has proven resilient over the past few years, with customers continuing to buy from a broad range of price points, bringing them into the Roku ecosystem. Roku is the top-selling operating system in the U.S., Canada, and Mexico and has been for the past six years.
From there, Roku can monetize viewers with its free Roku channels and ad-share model with ad-supported channels like Netflix and Disney. Even though the ad business was under pressure from inflation and reduced ad spend over the past two years or so, users and viewing hours have increased reliably.
