2 Stocks to Avoid in 2025
It's tough seeing well-known American brands struggle in the modern world. Harley-Davidson (NYSE: HOG) and Kraft Heinz (NASDAQ: KHC) are two companies you want to root for, but they are both facing challenges in today's economic climate.While both companies have strong legacies and iconic products, they are currently battling sluggish sales and bleak growth outlooks. Those outlooks are not very promising for 2025, which means I think these are two stocks to avoid throughout the year.To put it simply, Harley-Davidson is struggling to sell bikes. The motorcycle maker has had a negative return of 23.8% over the last five years, versus an S&P 500 (SNPINDEX: ^GSPC) gain of 85.1% (at the time of writing). Revenue declined 35% year over year in the fourth quarter of 2024 to $688 million, while full-year 2024 revenue declined 11% to $5.84 billion. Specifically, the bikes side of the business, the Harley-Davidson Motor Company, saw revenues fall 47% year over year in the fourth quarter, while total motorcycle shipments declined 53%.Continue reading
It's tough seeing well-known American brands struggle in the modern world. Harley-Davidson (NYSE: HOG) and Kraft Heinz (NASDAQ: KHC) are two companies you want to root for, but they are both facing challenges in today's economic climate.
While both companies have strong legacies and iconic products, they are currently battling sluggish sales and bleak growth outlooks. Those outlooks are not very promising for 2025, which means I think these are two stocks to avoid throughout the year.
To put it simply, Harley-Davidson is struggling to sell bikes. The motorcycle maker has had a negative return of 23.8% over the last five years, versus an S&P 500 (SNPINDEX: ^GSPC) gain of 85.1% (at the time of writing). Revenue declined 35% year over year in the fourth quarter of 2024 to $688 million, while full-year 2024 revenue declined 11% to $5.84 billion. Specifically, the bikes side of the business, the Harley-Davidson Motor Company, saw revenues fall 47% year over year in the fourth quarter, while total motorcycle shipments declined 53%.
