Why Southwest Airlines Is Flying High Today
Southwest Airlines (NYSE: LUV) is making a number of moves designed to boost profitability, including abandoning its decades-long practice of not charging for checked bags.Investors cheered the news, sending Southwest shares up 16% at the open and up 8% as of 10 a.m. Eastern.Southwest has always positioned itself as an outsider in the cutthroat airline industry, building its business by flying to underserved airports and offering customer-friendly policies that other airlines didn't match.Continue reading
Southwest Airlines (NYSE: LUV) is making a number of moves designed to boost profitability, including abandoning its decades-long practice of not charging for checked bags.
Investors cheered the news, sending Southwest shares up 16% at the open and up 8% as of 10 a.m. Eastern.
Southwest has always positioned itself as an outsider in the cutthroat airline industry, building its business by flying to underserved airports and offering customer-friendly policies that other airlines didn't match.
