Trader Joe's rivals could learn a lesson from the cult favorite company
Trader Joe's and Patagonia are two brands with enviable approval from customers; competitors could learn a thing or two.
A few years ago, I bought an expensive Patagonia ski jacket, but after a couple of seasons, it stopped repelling water.
I called a customer service rep and asked if there was a spray or rinse or something I could coat the fabric with so I could wear it in wet weather.
"No," she said. "But send the jacket back, and we'll replace it."
