Think XRP (Ripple) Is Expensive? This Chart Might Change Your Mind.
Despite a recent pullback, the last 12 months have been very kind to XRP (CRYPTO: XRP), a popular cryptocurrency that has seen its value more than triple over that time period. While the token is trading close to its all-time highs, you'd be mistaken to believe current levels represent the height of XRP's potential. In fact, according to the chart below, there could be significantly more upside.A great way to value a potential investment is to measure its total addressable market, more commonly referred to as its TAM. In a nutshell, this exercise essentially tells you how much the business could be worth if it controlled 100% of its end market. TAM, then, is a wonderful way to understand the maximum opportunity set that a company or asset is attempting to penetrate.For XRP and the closely related Ripple service, the primary market is cross-border payments and remittances. Fund transfers across distinct jurisdictions today can be a complex, costly, and time-consuming process. Ripple's solution -- a blockchain-based payment network -- is designed specifically to handle these transfers in a transparent and efficient manner.Continue reading
Despite a recent pullback, the last 12 months have been very kind to XRP (CRYPTO: XRP), a popular cryptocurrency that has seen its value more than triple over that time period. While the token is trading close to its all-time highs, you'd be mistaken to believe current levels represent the height of XRP's potential. In fact, according to the chart below, there could be significantly more upside.
A great way to value a potential investment is to measure its total addressable market, more commonly referred to as its TAM. In a nutshell, this exercise essentially tells you how much the business could be worth if it controlled 100% of its end market. TAM, then, is a wonderful way to understand the maximum opportunity set that a company or asset is attempting to penetrate.
For XRP and the closely related Ripple service, the primary market is cross-border payments and remittances. Fund transfers across distinct jurisdictions today can be a complex, costly, and time-consuming process. Ripple's solution -- a blockchain-based payment network -- is designed specifically to handle these transfers in a transparent and efficient manner.
