Business

The Niche Fragrance Brands Set to Break Through in 2025

Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.

Feb 3, 2025 - 20:12
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The Niche Fragrance Brands Set to Break Through in 2025
Beauty’s most dynamic category is outperforming an otherwise cooling market, with no shortage of hopeful new brands or viral moments. These are the brands to watch.
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