Target's Market Share Is Slipping -- Time to Buy the Dip or Stay Away?

While its stock managed to rise following its fiscal first-quarter earnings report last week, there was not much to cheer about with Target's (NYSE: TGT) latest results. The company has been losing ground to rivals such as Walmart (NYSE: WMT), Costco Wholesale (NASDAQ: COST), and Amazon (NASDAQ: AMZN), which have all been reporting better sales growth over the past few years.Last quarter, the company saw its same-store sales drop, in part, due to pushback from customers after the retailer rolled back its diversity, equity, and inclusion (DEI) programs. The company was far from the only one to take such actions following the election of President Donald Trump, but it had taken a lead in these initiatives in the past, so its reversal angered some of its customer base. This included the company facing a 40-day boycott from some customers during Lent. To throw fuel on the fire, the company also warned about the impact of tariffs, as well as "heightened uncertainty regarding the economy and consumer spending."Continue reading

May 25, 2025 - 11:36
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Target's Market Share Is Slipping -- Time to Buy the Dip or Stay Away?

While its stock managed to rise following its fiscal first-quarter earnings report last week, there was not much to cheer about with Target's (NYSE: TGT) latest results. The company has been losing ground to rivals such as Walmart (NYSE: WMT), Costco Wholesale (NASDAQ: COST), and Amazon (NASDAQ: AMZN), which have all been reporting better sales growth over the past few years.

Last quarter, the company saw its same-store sales drop, in part, due to pushback from customers after the retailer rolled back its diversity, equity, and inclusion (DEI) programs. The company was far from the only one to take such actions following the election of President Donald Trump, but it had taken a lead in these initiatives in the past, so its reversal angered some of its customer base. This included the company facing a 40-day boycott from some customers during Lent.

To throw fuel on the fire, the company also warned about the impact of tariffs, as well as "heightened uncertainty regarding the economy and consumer spending."

Continue reading