Struggling burger chain closing restaurants, won't raise prices
The chain may be shutting down a number of restaurants, but it's trying to do the right thing by its customers.
The line between success and failure in fast-casual sit-down restaurants seems unbelievably narrow.
Chili's, for example, has been flying high based on offering low prices and delivering good value. Applebee's has struggled overall, but had success when country singer Walker Hayes name checked the brand in his song "Fancy Like."
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Many other chains in this space have struggled. Hooters remains under Chapter 11 bankruptcy protection while TGI Fridays and Red Lobster went through that process and came out the other side.
In some cases, like Hooters and TGI Fridays, you can blame the product. Hooters offers a dated business model that's more than a little sexist. Fridays let its menu get stale and lost its feeling of being a step ahead of other players in the same space.
