Starbucks makes massive pricing change
Customers will be very happy about the changes.
Starbucks has had a string of disappointing earnings reports, including missing analysts’ expectations in the first quarter of 2025 and reporting revenue of $8.8 billion, which fell around 3% short of the $8.82 billion that was expected. Global comparable store sales were also down 1%, with the decline largely driven by a decrease in transactions.
CEO Brian Niccol, who took charge in September of 2024, has a plan to turn things around, though.
