Starbucks’ cold brew turns 10: How’d it become so popular?
There’s been a “generational shift” in how coffee is consumed—and Starbucks is credited for turning this smooth, extra-caffeinated beverage into a global phenomenon.
Coffee lovers know that their morning Joe isn’t just a drink. It’s a necessity, and each day an estimated 2.25 billion cups of this rich, bitter beverage are enjoyed worldwide.
But in case you haven’t noticed (we know it’s still early), there’s been a huge shift in the way people drink their coffee — as cold brew — and credit goes to Starbucks for helping to fuel the trend.
