Rema Channels Sade On His Saucy New Single, ‘Baby (Is It A Crime)’
Rema looks to follow in Sade Adu's footsteps and become an African icon in his own right.
Rema is well on his way to becoming an African icon, but on his latest single, “Baby (Is It A Crime),” he channels another legend from the continent. As you have probably guessed from the title of the song, “Baby” samples Sade’s 1985 hit “Is It A Crime?” pairing a sample of singer Sade Adu’s instantly recognizable chorus with a scintillating, undeniable Afrobeat rhythm.
Rema initially teased the single back in November, playing fans a snippet on his social media accounts. In a sly bit of promotion, he later posted a photo of himself purchasing a copy of Sade’s 1985 album, Promise, from which “Is It A Crime?” was the second single.
The Afrobeats star hasn’t yet revealed whether the new single will appear as part of a larger project, but he’s only seven months removed from the release of his last album, Heis, which featured the singles “Benin Boys” and “HEHEHE.” Furthermore, a potential guest verse from British rapper J Hus which was teased last November appears to have been cut or reserved for a future remix. That means Rema’s 2025, already off to a hot start, could get very busy in the near future.
Listen to Rema’s new single “Baby (Is It A Crime)” up top.