Reborn retail brand makes reality TV star CEO
It’s a necessary shake-up for a struggling brand.
The past couple of years have been tough on retailers. The combination of inflation and elevated interest rates has cut into already tight margins. And shifting consumer spending patterns have left many retailers struggling to stay afloat.
When Party City filed for bankruptcy in January 2023, it was a sign of things to come. A month later, discount home goods retailer Tuesday Morning filed for bankruptcy and subsequently followed through with plans to shutter 200 stores.
