Princess Cruises makes another beverage package change
'The Love Boat' continues to shake up its popular cruise beverage program.
Cruise beverages have been a controversial topic among Princess Cruises passengers in recent weeks.
But unlike a policy change the cruise line made to exclude cans of soda from its Princess Plus and Princess Premier beverage packages, the cruise line’s latest beverage change is likely to please.
Related: Princess Cruises quietly makes unpopular drink package change
Along with the soda shakeup, the cruise line also began enforcing stricter drink package rules like only allowing passengers to order one drink per transaction, regardless of whether they have a beverage package.
Although these changes have been met with resistance from some passengers, they’re intended to promote service consistency and uphold the integrity of the cruise line’s beverage packages.
The Princess Plus and Princess Premier packages are extremely popular with passengers for their remarkable value and the variety of high-end beverage brands they bring to the cruise experience.
Included with the packages is a standout collection of celebrity-crafted premium wines and spirits that’s been expertly curated to enhance the Princess cruise vacation.
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Princess Cruises boasts an industry-leading cruise beverage program
Princess Cruises’ Love Line Premium Liquors Collection features a diverse range of premium offerings from Pantalones Organic Tequila by Camila and Matthew McConaughey and Sláinte Irish Whiskey by Liev Schreiber to low- and no-alcohol beverages like Betty Booze and Betty Buzz by Blake Lively and Kylie Minogue’s No Alcohol Sparkling Rosé.
Since launching the collection last year, the Princess Cruises beverage team has continued to add to the offerings to make the program even more appealing to passengers — especially those who want to indulge mindfully during their cruise vacations.
Related: Princess Cruises embraces key dining trend
Earlier this year, the cruise line further elevated its zero-proof options by introducing the first standalone, nonalcoholic bar menu from a major cruise line. The new Amore Princess Zero Alcohol Collection complements the Love Line Premium Liquors offerings with premium non-alcoholic elixirs and spirits alternatives.
At the same time, the cruise line also boosted its alcoholic beverage options by adding Jason Momoa and Blaine Halvorson’s eco-conscious and luxurious MEILI Vodka to the esteemed lineup.
But the beverage program enhancements haven’t stopped there.
Seven Daughters Moscato joins Princess Cruises beverage collection
Now, Princess Cruises has added another notable name to its star-studded premium beverage collection — Academy Award-nominated actor and entrepreneur Taraji P. Henson.
Born from a passion for Italian wine as a celebration of sisterhood, magical moments of connection, and lasting memories, Henson’s Seven Daughters Moscato offers Princess Cruises passengers a refreshing new way to toast to memorable moments at sea.
Related: Princess Cruises cracks down on beverage package abuse
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” said Henson. “Our Moscato is inviting, refreshing, and perfect for moments of connection, which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
Now available fleetwide as part of the Love Line Premium Liquors Collection, Seven Daughters Moscato features a bright, lightly sweet flavor, with tropical fruit and honeysuckle notes.
Other celebrity wine brands featured in the collection include Melarosa Sauvignon Blanc and Red Blend by Jason Aldean and Love Prosecco by artist Romero Britto.
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