Post Malone has a new cup for your Bud Light
Post Malone and Stanley 1913 might be your new drinking buddies.
No matter where I go, a Stanley is with me. I don’t leave the house without it — and honestly, I don’t even move rooms without one in hand.
I’ve got my "daily" Stanley (aka a well-loved 40-oz. Quencher) that’s constantly refilled and always within reach.
And then there’s my "travel" Stanley (aka a spill-proof 40-oz. IceFlow) that slides perfectly into my car’s cup holder and doesn’t spill no matter how bumpy the ride gets.
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My Stanley has survived airports, road trips, chaotic workdays, and more than a few accidental drops. It keeps my water ice-cold for hours, never leaks in my bag, and somehow manages to look good doing it.
It’s more than a water bottle — it’s the most committed relationship I’ve ever had.
I’ve tested dozens of other options, but nothing holds ice, feels sturdy, or blends function and style quite like a Stanley.
And I know I’m not alone. Scroll through TikTok or walk past any airport gate, and you’ll see Stanleys in every size and shade imaginable.
And now, the brand is tapping into its massive cult following in a surprising new way. Image source: Stanley
Post Malone and Stanley team up for limited edition drop
On May 12, Stanley 1913 officially revealed its next major launch: a limited-edition celebrity collaboration with none other than Post Malone.
While visuals and product details are still under wraps, the brand has confirmed that the upcoming collection will span its Hydration, Bar, and Originals categories.
“The whole collection is badass,” Post Malone said in a press release. “I’m excited for y’all to see what we made.”
With over 27 million Instagram followers, he brings massive reach and a loyal global fanbase, one that extends far beyond the typical Stanley shopper. This partnership positions Stanley to tap into music, festival, and streetwear audiences in a way no prior collab has.
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The collection officially launches on June 16 at stanley1913.com, but fans can join the waitlist today to get early access and drop notifications.
According to Stanley’s Chief Brand Officer Kate Ridley, the collab merges Malone’s “authentic and expressive modern country aesthetic” with Stanley’s own bold design and functional durability.
Based on the way Stanley’s past viral releases have sold out — like its LoveShackFancy and Starbucks collabs — this one is expected to fly.
Stanley bets on Post Malone collab to fuel continued growth
Stanley has become more than just a water bottle brand. It’s a full-on cultural phenomenon. It has been co-signed by celebrities and athletes such as Tyla, Olivia Rodrigo, and Lionel Messi. And now, Post Malone joins the club.
Walk into a Target or Dick’s Sporting Goods and you’ll find entire aisles dedicated to Stanley products. It's proof the cup is more than a trend; it's a takeover.
In 2023, Stanley’s revenue reportedly topped $750 million, a massive leap from just $73 million in 2019, according to CNBC. That kind of growth is largely thanks to the brand’s viral marketing strategy and its ability to collaborate with trendsetters across fashion, music, and wellness.
