Forget layoffs, Nike shares new tribute to Kobe Bryant's legacy
Nike’s Kobe Bryant shoe release continues to honor the Mamba in a new way.
You don’t have to be a basketball fan to know who Kobe Bryant is.
The late NBA icon has become more than a legend on the court — he's a cultural force, a global symbol of grit, legacy, and obsession with greatness, forever woven into the identity of Los Angeles and beyond.
He inspired an entire generation of athletes with his relentless work ethic. His "Mamba Mentality" became a mindset embraced far outside basketball — by CEOs, artists, students, and anyone chasing success.
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And still, for all his global influence, Kobe was unmistakably LA. He spent all 20 years of his NBA career building his name — and a dynasty — with the Lakers.
