Coca-Cola brings viral take on iconic soda to stores
The company has listened to its audience and turned a social media hit into a real producs
Just because something becomes of viral sensation does not mean it needs to cross over into the real world.
Remember when everyone was taking instant coffee and whipping it into a sort of cream? That was a viral fad that did not need to become something sold in stores.
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There are cases however, we’re viral trends, make it into reality. Starbucks, for example, has brought many items from its so-called secret menu onto its real menu.
This happened somewhat organically. Customers were ordering these items which did not have an official recipe. By adding them to the menu, the chain gave its workers. The tools needed to make them successfully.
These situations rarely happen. But when they do happen, they can be very big.
Dirty sodas, for example, moved from social media and reality TV into a growing trend. A number of coffee chains now offer some version of a dirty soda with a few chains, leaning into it heavily.
