Popular retailer unveils affordable line with unexpected brand

For decades, Victoria's Secret earned its wings as one of the world's largest intimates specialty retailers due to its focus on creating lingerie, undergarments, and sleepwear that empower women.    

Although its products are flattering and eye-grabbing, the company made a name for itself through its genius brand identity that features femininity, runway models, and angel wings, with sparkles and pink tones that scream bombshell.