Popular light beer collaborates with unexpected partner
A popular beer brand joins forces with a major partner to launch an unexpected collaboration.
Although Beer was once one of the favored canned alcoholic beverages, the growing popularity of canned cocktails and spiked seltzers has taken over the market.
According to a study by the National Restaurant Association, beer consumption has hit an all-time low. Although 89% prefer ready-to-drink beverages because of their convenient packaging and relatively affordable price, consumers are shifting more towards cocktail versions of these canned drinks than the typical beer.
