Popular energy drink brand discontinues three flavors
The company is getting rid of some fan favorites but bringing back some others that people love as well.
For a long time, energy drinks stuck to basic flavors. They added zero sugar and/or zero calorie flavors, but didn't really follow them soda model of adding lots of flavors.
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Once it was established that brands like Red Bull and Monster had a following, however, both companies started adding lots of new flavors. At first, the releases were rare, so they were very special.
Many of these initial offerings were limited-time-offers. That meant that consumers got exposed to them, and in some cases, fell in love with them only for them to go away.
Red Bull has been a pioneer in adding new flavors and it has some new ones coming in 2025. The energy drink plan, however, also has plans to discontinue three flavors this year as well. Getty Images
Red Bull changing its drink lineup
SnackWithZach, a popular Instagram personaility recently shared a video detailing Red Bull's plans.
"Red Bull is set to discontinue three flavors this year, as well as add a whole bunch more over the course of 2025. Here’s a summary of what we know so far about what we expect is both coming and going," he shared.
Transcript
Red Bull will be discontinuing three flavors in 2025, plus adding a bunch of stuff as well. This is an updated version of the list we did previously. We've learned more.
Start off with what's going away. This one we've already talked about, but the Green Edition Dragon Fruit is being replaced by last year's Caroba Elderflower. This is the new green.
Also being cut is Peach Nectarine. There's technically a replacement, but we'll get there. Multiple insiders in the beverage industry have also told us that the Blueberry Blue Edition is going away too.
In terms of what's coming, it's looking like the most recent Winter Edition will in fact be made permanent. That's the Iced Vanilla Berry. I would totally not be surprised if we saw the Iced Vanilla Berry take up the mantle of the Blue Edition.
Launching right now is the new Zero Sugar Red Bull. That's sweetened with monk fruit, and I've tried it. It's pretty good.
Apparently some stores in the States do have the Wild Berries Pink Edition. Now we were told it was coming out in March by the brand, but it is both full sugar and sugar free. By the way, today's episode is a collab between me and my friend SodaSeekers, and he will be reviewing this on his page very shortly.
