Popular chicken chain menu brings back fan-favorite value combos
A popular chicken chain is relaunching an iconic value offer, but there's a major change.
When fast-food chains and quick-service restaurants entered the industry and rose to fame in the 1950s, it was all about who had the best burger. This helped many burger-focused chains like McDonald's and Burger King become the giants they are today.
However, trends evolve, and it's undeniable that many consumers now prefer chicken over other options, creating a "chicken craze" among chains.
