Op-Ed | Louis Vuitton Needs Noughties Nostalgia and Taylor Swift

LVMH reported better-than-expected sales growth in the fourth quarter, but its performance lagged behind rivals like Richemont and Burberry. A Taylor Swift tie-up and nostalgic collaborations with Japanese artist Takashi Murakami may give the group a boost, writes Andrea Felsted.

Jan 29, 2025 - 23:39
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Op-Ed | Louis Vuitton Needs Noughties Nostalgia and Taylor Swift
LVMH reported better-than-expected sales growth in the fourth quarter, but its performance lagged behind rivals like Richemont and Burberry. A Taylor Swift tie-up and nostalgic collaborations with Japanese artist Takashi Murakami may give the group a boost, writes Andrea Felsted.