On The Mark Beauty bolsters travel retail portfolio with Rodial
Rodial’s travel retail roll-out has already kickstarted onboard Jet2 with three hero products: Dragon’s Blood Sculpting Gel, Banana Lowlighter and Blush Drops in Frosted Pink.
Travel beauty distributor On The Mark Beauty has struck a partnership with Rodial, marking the premium skincare and complexion brand’s entry into travel retail.
On The Mark will distribute Rodial’s high-performance skincare and beauty products in the channel, beginning with an exclusive launch onboard Jet2.com.
The initial roll-out, which started in January, features three of the brand’s best-selling products: Dragon’s Blood Sculpting Gel, Banana Lowlighter and Blush Drops in Frosted Pink.
The Rodial Dragon’s Blood Sculpting Gel (50ml) is formulated with dragon’s blood, a potent tree sap known for its soothing and plumping properties, alongside hyaluronic acid to deliver long-lasting hydration.
The Banana Lowlighter (5.5ml) offers a complexion-enhancing formula that brightens and corrects with a soft yellow undertone. Infused with caffeine, hyaluronic acid and vitamin E, it reduces dark circles while imparting a natural glow.
Blush Drops in Frosted Pink (15ml) is a liquid blush that delivers a dewy finish with a buildable, hydrating formula enriched with minerals and vitamin E.
On The Mark Beauty Chief Commercial Officer Katy Mason commented: “We love bringing innovative brands into the travel retail sector. Rodial is renowned for its use of innovative and effective ingredients, combined with bold and luxurious modern packaging which really makes the brand stand out in the beauty market.
“We are very proud to be working with Rodial and excited to be launching some of the hero products such as the Banana Lowlighter and Dragon’s Blood Sculpting Gel.”
Rodial was established in London in 1999 by beauty entrepreneur Maria Hatzistefanis. The brand is known for its targeted skincare treatments and high-performance cosmetics and has a presence in over 35 countries. 
