Nike Earnings: Revenue and Profit Plunge
Here's our initial take on Nike's (NYSE: NKE) fiscal 2025 fourth-quarter financial report.Nike beat analyst expectations with its fiscal fourth-quarter results, but the bar was low. Total revenue tumbled 12% year over year, and adjusted earnings per share were down 86%. The company's financial results were "not where we want them to be," said CEO Elliott Hill in the earnings release.Nike is executing on its Win Now strategy, which centers around running, basketball, football, training, and sportswear. The negative financial impact of this plan was at its highest during the fourth quarter, and the company is also dealing with an uncertain economic environment. While revenue tumbled, demand creation spending rose 15% to $1.3 billion as the company boosted spending on sports marketing and brand marketing.Continue reading
Here's our initial take on Nike's (NYSE: NKE) fiscal 2025 fourth-quarter financial report.
Nike beat analyst expectations with its fiscal fourth-quarter results, but the bar was low. Total revenue tumbled 12% year over year, and adjusted earnings per share were down 86%. The company's financial results were "not where we want them to be," said CEO Elliott Hill in the earnings release.
Nike is executing on its Win Now strategy, which centers around running, basketball, football, training, and sportswear. The negative financial impact of this plan was at its highest during the fourth quarter, and the company is also dealing with an uncertain economic environment. While revenue tumbled, demand creation spending rose 15% to $1.3 billion as the company boosted spending on sports marketing and brand marketing.
