Mercedes is leading a massive overhaul of its EV business
The luxury automaker is reworking its EV strategy amid changing customer demands.
In its TV and social media commercials, German automaker Mercedes-Benz (DDAIF) famously sells its luxury vehicles under the tagline "The Best or Nothing," which signifies the brand's rock-solid reputation for building some of the most desirable cars out on the road.
But while the brand's plushy sedans, powerful sports cars, and towering SUVs have proven to be winners for the three-pointed star, customers with the means to shell out for Mercedes have turned up their noses at one particular offering from the brand: electric vehicles.
