Lowe's launches first home improvement creator network

The platform will allow influencers to earn and encourage DIYers to shop.

Jun 13, 2025 - 23:14
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Lowe's launches first home improvement creator network

Not everyone is handy enough to tackle DIY home improvement projects, but that apparently doesn’t stop people from trying.

Frontdoor (FTDR), a home warranty and repair solutions platform, surveyed over 1,000 Americans and found 98% have taken on a DIY project at some point in their lives. Around 77% actually find the work fun, while 83% of DIYers feel empowered by taking matters into their own hands.