Low-cost beauty brand to raise prices due to tariffs, inflation
Your drugstore cosmetics haul will get pricier.
For many consumers, cosmetics blur the line between a want and a need.
Case in point: I want to wear lipstick. Do I need a dozen shades of pink and red lipstick? Well… yes.
Wearing makeup — and having plenty of options in my makeup bag — makes me look and feel better, even if I’m just working from home. (Hey, I like to be prepared for video calls.)
Judging by the global revenue in the beauty and personal care market — projected to be $677.19 billion in 2025, per Statista — I’m not alone in my “need” for a healthy stash of makeup and skincare products.
