Levi’s CEO sounds alarm bells on concerning consumer trend
The CEO of iconic denim brand Levi's is flagging a growing problem.

Levi’s (LEVI) , famous for its denim apparel and having sold clothes since 1853, saw increased consumer momentum during the 2024 holiday season.
Levi’s fourth-quarter earnings report for 2024 revealed that its net revenues in the Americas increased by 12% year-over-year during the quarter as it faced higher full-price sales and more traffic in U.S. stores.