Levi’s CEO sounds alarm bells on concerning consumer trend

The CEO of iconic denim brand Levi's is flagging a growing problem.

Apr 1, 2025 - 12:42
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Levi’s CEO sounds alarm bells on concerning consumer trend

Levi’s (LEVI) , famous for its denim apparel and having sold clothes since 1853, saw increased consumer momentum during the 2024 holiday season.

Levi’s fourth-quarter earnings report for 2024 revealed that its net revenues in the Americas increased by 12% year-over-year during the quarter as it faced higher full-price sales and more traffic in U.S. stores. 

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